5 Reasons Why Hockey Parents Are Switching To Aroma Armour This Season
Because "just wash it more" was never going to fix it. (Especially that goalie kit)
Secure Freshness Today

Customer reviews
Amanda
"So glad I bought these for my son. I have them for both his school and hockey shoes”
Jack C
“Really do work! I use them for my shoes and gloves.”
Larni B.
Best in the biz! I've been recommending Aroma Armour to the whole team
Luke T.
"Would highly recommend for any style work or sport shoe."
Daneeca C.
"I wish I had these since the start of the season."
Your Kid's Kit Never Actually Gets A Chance To Dry
Training before school. Training after school. A game on the weekend. For most hockey families, there's rarely more than 48 hours between sessions. The kit goes straight from the field into a zipped bag every single time.
That bag then sits in a locker, a boot of the car, or a corner of their garage until it's needed again. Sealed. Damp. In the dark. Never given a true chance to dry.

Shoes That Never Dry Out
These puppies are worn for practice and games, with mere days in between
The Jersey Drenched in Sweat
Taken off right after a match but thrown in with the rest of your sweaty kit
Old Faithful Kit Bag
The bag that's gotten you through three seasons, even though it's time to replace her.
Shin Pads
The foam in your shin-pads is left to dry on it's own. In the dark of your kit bag.
That's not a small detail, it's the actual reason the smell keeps coming back no matter how new the kit is or how well it was washed. Odour-causing bacteria don't need a training session to grow. They just need moisture and time, and a zipped kit bag gives them exactly that, week after week.
Aroma Armour works during that resting window, the one every spray and powder completely ignores. Aroma Armour works hard so that the bacteria never get the conditions they need to build up again before the next session.
Freshen Up Your Kit Now
Goalkeeper Kits Are A Different Problem Entirely!
If Your Child Plays Keeper, You Get It. They're Nothing Like An Outfield Kid
Leg pads, chest guard, gloves, helmet; they’re all made with a thick foam, all strapped tightly against bare skin for the entire session. Instead of sweat mostly evaporating like it would with a jersey, it gets trapped directly against the body, soaking every layer of padding the whole time they're on the pitch. You’ve seen this on your kid. You’ve smelt them too.
All their gear gets zipped into one bag until the next session. It’s no accident that goalkeeper bags are almost always the worst-smelling bags at the club. The padding is doing exactly what it's designed to do, and nothing about a normal wash cycle addresses what happens to it afterward.
Keeper Parents Say Smelling The Kit Is What Finally Convinced Them
Nothing else was ever built to handle padding this saturated. Sometimes leaving it out to dry isn’t even enough.
What You've Tried Was Never Going To Hold
Here's the honest truth: all of it treats the smell that's already there. None of it stops what happens to the kit in the days between sessions, which is exactly when the real buildup happens. That’s when you get your gear and you open it as far away from your nose as possible.
So many parents tell us the same story. They've replaced the hockey shoes, replaced the kit bags, sometimes more than once, and the smell came back within weeks. As a parent, that isn’t a welcome cost. It was never really about how new or clean the kit was. It was about what was happening to it while it sat resting, completely untouched.
Baking Soda
You've filled shoes up with baking powder hoping it would draw out moisture and smells
Supermarket Spray
Masking up the odour with chemicals
Newspaper
Stuffing your shoes with newspaper to act like a sponge
A Full Kit Replacement
You hope that rotating between kits keeps them fresh, surprise! It just makes both stink
This Isn't Just About the Smell, It's About Your Kid
For a lot of kids, a stinky kit bag isn't just an inconvenience. It's the reason they change in a different corner of the room. The reason they leave their bag by the fence instead of with the team. The reason they start dreading something they used to love.
We hear from parents whose kids have been teased, nicknamed, even excluded from partner drills over their stinky kit. Most of these parents had no idea it had gotten that serious until a coach, a teacher, or another parent mentioned it. Their kids are often too embarrassed to mention anything.
Fixing the smell isn't really the goal. Making sure your kid never has to feel like something's wrong with them over something completely fixable, that's the actual point.
Benefits of a Fresher Kit
Improved Self
Confidence
That Fresh
Feeling
Reduced Athlete's
Foot Risk
30-Day Stink
Free Guarantee
It Works Immediately, and It Keeps Working All Season
No spraying before every session. No overnight rituals to remember. You drop charcoal bags into the boots and charcoal bags into your gear once your training is done, and they keep pulling moisture and odour out continuously.
Each set lasts up to 9 months, recharges in direct sunlight, and works across boots, pads, gloves, and the kit itself. These bags cover the whole problem, not just one part of it. Parents often stock up to put a few across the entire kit, drawing moisture out all at once, rather than treating the kit bit by bit.
How the Shoe Fresheners actually work

Drop A Freshner In Your Kit
Once your kit is off, slide fresheners into anything that needs a little bit of love. Get a pair for your goalie gloves, shin pads, and hockey shoes
Let It Sit Overnight
When you're resting after a big match, let your Fresheners get to work on your kit drawing that moisture out
Smell The Freshness
By the time you're putting your kit back on for a game or training, we promise you won't be wincing like you once were.
Buy 3, Get 2 Free
Over 20,000+ Fresheners Purchased
What Other Hockey Parents Are Saying
Better Kit
Longevity
Improved Self
Confidence
Fresher
Drives Home
Better
#2
Protect Your Kit Today!
Save money on buying new kits
each season and make this one last
Buy Your Fresheners Here