5 Reasons Why Hockey Parents Are Switching To Aroma Armour This Season

Because "just wash it more" was never going to fix it. (Especially that goalie kit)

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Customer reviews

Amanda

"So glad I bought these for my son. I have them for both his school and hockey shoes”

Jack C

“Really do work! I use them for my shoes and gloves.”

Larni B.

Best in the biz! I've been recommending Aroma Armour to the whole team

Luke T.

"Would highly recommend for any style work or sport shoe."

Daneeca C.

"I wish I had these since the start of the season."

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1. Your Kid's Kit Never Actually Gets A Chance To Dry

Training before school. Training after school. A game on the weekend. For most hockey families, there's rarely more than 48 hours between sessions.

That bag then sits in a locker, a boot of the car, or a corner of their garage until it's needed again. Sealed. Damp. In the dark. Never given a true chance to dry.

A bowl containing carrots, kale, parsley, and a slice of raw meat.

Shoes That Never Dry Out

These puppies are worn for practice and games, with mere days in between

The Jersey Drenched in Sweat

Taken off right after a match but thrown in with the rest of your sweaty kit

A bowl of cooked ground beef with diced vegetables.

Old Faithful Kit Bag

The bag that's gotten you through three seasons, even though it's time to replace her

Shin Pads

The foam in your shin-pads is left to dry on it's own. In the dark of your kit bag

That's not a small detail, it's the actual reason the smell keeps coming back no matter how new the kit is or how well it was washed. Odour-causing bacteria don't need a training session to grow. They just need moisture and time, and a zipped kit bag gives them exactly that, week after week.


Aroma Armour works during that resting window, the one every spray and powder completely ignores. Aroma Armour works hard so that the bacteria never get the conditions they need to build up again before the next session.

MID-YEAR SALE | FRESHEN UP YOUR KIT

2. What You've Tried Was Never Going To Work

Here's the honest truth: all of it treats the smell that's already there. None of it stops what happens to the kit in the days between sessions, which is exactly when the real buildup happens. That’s when you get your gear and you open it as far away from your nose as possible.


So many parents tell us the same story. They've replaced the hockey shoes, replaced the kit bags, sometimes more than once, and the smell came back within weeks. As a parent, that isn’t a welcome cost. It was never really about how new or clean the kit was. It was about what was happening to it while it sat resting, completely untouched.

Baking Soda

You've filled shoes up with baking powder hoping it would draw out moisture and smells

Supermarket Spray

Masking up the odour with chemicals

Newspaper

Stuffing your shoes with newspaper to act like a sponge

A Full Kit Replacement

You hope that rotating between kits keeps them fresh, surprise! It just makes both stink

3. Goalkeeper Kits Are A Different Problem Entirely!

If Your Child Plays Keeper, You Get It. They're Nothing Like An Outfield Kid

Leg pads, chest guard, gloves, helmet; they’re all made with a thick foam, all strapped tightly against bare skin for the entire session. Instead of sweat mostly evaporating like it would with a jersey, it gets trapped directly against the body, soaking every layer of padding the whole time they're on the pitch. You’ve seen this on your kid. You’ve smelt them too.


All their gear gets zipped into one bag until the next session. It’s no accident that goalkeeper bags are almost always the worst-smelling bags at the club. The padding is doing exactly what it's designed to do, and nothing about a normal wash cycle addresses what happens to it afterward.

Keeper Parents Say Smelling The Kit Is What Finally Convinced Them

Nothing else was ever built to handle padding this saturated. Sometimes leaving it out to dry isn’t even enough.

4. This Isn't Just About Smell, It's Your Kid Being Embarrassed

For a lot of kids, a stinky kit bag isn't just an inconvenience. It's the reason they change in a different corner of the room. The reason they leave their bag by the fence instead of with the team. The reason they start dreading something they used to love.


We hear from parents whose kids have been teased, nicknamed, even excluded from partner drills over their stinky kit. Most of these parents had no idea it had gotten that serious until a coach, a teacher, or another parent mentioned it. Their kids are often too embarrassed to mention anything.


Fixing the smell isn't really the goal. Making sure your kid never has to feel like something's wrong with them over something completely fixable, that's the actual point.


Benefits of a Fresher Kit

Improved Self

Confidence

That Fresh

Feeling

Reduced Athlete's

Foot Risk

30-Day Stink

Free Guarantee

5. It Works Immediately, and It Keeps Working All Season

No spraying before every session. No overnight rituals to remember. You drop charcoal bags into the boots and charcoal bags into your gear once your training is done, and they keep pulling moisture and odour out continuously.


Each set lasts up to 9 months, recharges in direct sunlight, and works across boots, pads, gloves, and the kit itself. These bags cover the whole problem, not just one part of it. Parents often stock up to put a few across the entire kit, drawing moisture out all at once, rather than treating the kit bit by bit.

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How our Shoe Fresheners actually work

A three-step horizontal progression diagram with numbered circles connected by arrows.

Drop A Freshener In Your Kit

Once your kit is off, slide fresheners into anything that needs a little bit of love. Get a pair for your goalie gloves, shin pads, and hockey shoes

Let It Sit Overnight

When you're resting after a big match, let your Fresheners get to work on your kit drawing that moisture out

Smell The Freshness

By the time you're putting your kit back on for a game or training, we promise you won't be wincing like you once were. 

Buy 3, Get 2 Free

Over 20,000+ Fresheners Purchased


What Other Hockey Parents Are Saying


Better Kit

Longevity

Improved Self

Confidence

Fresher

Drives Home

Happier

Kids

Customer Reviews

Based on 601 reviews
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(567)
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Lisa S.
Skeptical, but proven wrong

I was so very very skeptical buying these refreshners ay the price they were. I thought there was nothing that could remove the smell in my sons boxing gloves. Honestly the only option has been to be replacing them. Until i discovered aroma armour. This product has exceeded my expectations. The sandlewood scent has worked perfectly in eliminating the smell. Well worth the money spent. You can see from the photo i can now have them near me without feeling like throwing up.
Thank you aroma armour

C
CORRIE D.

Love the smell! And the they work!

S
Stephanie

These work really well! My kids smelly soccer boots dont smell anymore!

E
Elizabeth E.

The fragrances are amazing. Sandalwood is my favourite

E
Emma

Great product. Scents are so good & strong. I actually have one in my bathroom, & it smells amazing!
Last upto 9 months, which is great.
Does what it says on the tin, will definitely buy more when needed in the future.

A
Alexandra

wow do these work , my daughter typically has the stinkiest cleats , they will smell a room out , not anymore! What a product , recommend to all !!!!

S
Sharee

Amazing smell 🤞 they work on stibky football boots

S
Sharee

These smell amazing - 🤞 they work on stinky football boots

D
DONNA

They are amazing, my boys were complaining about the smell of their boots now I don't stress if they leave them in the car, my daughter has started putting them in her footballs now...omg have recommended them to everyone!!

C
Catherine

My joggers smell a lot better, so do my golf shoes.

Protect Your Kit Today!

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each season and make this one last

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