
Why Choose Aroma Armour?
See it in action
What over 26,000 customers are saying
Over 9M views across TikTok & Instagram
How it works
Fresh shoes in 3 easy steps
1
Pop them in
Slip a Shoe Freshener into each smelly shoe, bag or glove.
2
They get to work
The charcoal and clay absorb moisture and trap odour while you get on with your day.
3
Enjoy fresh shoes
Pull them out to fresher-smelling shoes. Recharge in the sun once a month.



30-Day Money Back Guarantee
Try them for 30 days, risk-free.
We're confident you'll love your Shoe Fresheners. If you're not fully satisfied, contact us within 30 days and we'll gladly refund you.
Return shipping costs may apply.
What to expect
- Pop them in your shoes before bed
- They pull moisture out while you sleep
- Wake up to drier, fresher-smelling shoes
- Leave them in direct sunlight for 1–2 hours
- The sun dries them out so they're ready to work again
- One pair keeps your shoes fresh for up to 12 months
- Recharge monthly and keep using the same pair
Do these actually eliminate odors, or just cover them up?
They eliminate odors at the source. Instead of masking smells with artificial perfume, activated bamboo charcoal and clay physically absorb moisture and trap odor molecules in their porous structure, so shoes stay genuinely fresh.
How long does each pair last, and how do I recharge them?
Each pair works for up to 12 months. Once a month, place them in direct sunlight for 1–2 hours. The sun dries out the moisture they've absorbed, so they're ready to work again.
Can I use them for gear other than shoes?
Absolutely. They work in boxing gloves, gym bags, hockey pads, work boots, lockers and car boots. Any enclosed space with trapped sweat or dampness.
What if my shoes are too smelly for this to work?
Shoe Fresheners work on the oldest, smelliest shoes and if they don't work for you, every order is backed by our 30-Day Money-Back Guarantee. If you're not happy with the results, email our support team within 30 days for a refund.
When will my order ship?
Orders dispatch within 24–48 hours with door-to-door tracking. The key ingredient to our Shoe Fresheners success, activated charcoal, must travel on specialised shipping lines and sometimes will be held up for inspection so please allow for this rare occurrence.
“Stink be Gone”
“So glad I stumbled upon the advert on these! They are absolutely amazing 🙌🏽🙌🏽🙌🏽 No more stinky football boots here!! I used to rely on the shoe drier alone but it only deals with wet shoes, not the smell so I can’t thank you enough of these magnificent cushions of magic!! ❤️”
“Our sports cupboard no longer smells of cat pee!”
“Our sports cupboard no longer smells of cat pee! (even though we don't have cats)..... The stink from my son's football boots, rugby boots and trainers has been solved. Highly recommend”
“Skeptical, but proven wrong”
“I was so very very skeptical buying these refreshners ay the price they were. I thought there was nothing that could remove the smell in my sons boxing gloves. Honestly the only option has been to be replacing them. Until i discovered aroma armour. This product has exceeded my expectations. The sandlewood scent has worked perfectly in eliminating the smell. Well worth the money spent.”
“As soon as my son started opening up his soccer bag in the car, the windows had to be rolled down immediately. Both him and i were shocked ay how quickly the shoe fresheners worked, and how awesome they smelled. Now i don't feel bad when he gets rides with other parents - the stink is gone!”
“Goodbye bad smelling boots”
“My boots, bags and car now have a nice armour, thanks to Sandalwood freshener.”






Straight from Facebook
Thousands are ending shoe smell every week
Here's what they're saying, completely unfiltered.