PODIATRISTS RECOMMEND AROMA ARMOUR VS DR. SCHOLL'S, FEBREZE & ARM & HAMMER …HERE'S WHY

WHAT'S ACTUALLY HAPPENING INSIDE YOUR KID'S CLEATS BETWEEN GAMES?

Pull the insole out of your kids cleats after practice. Feel that? It's damp, wet, moist. The inside of an average cleat runs at 96 to 100% humidity, the perfect breeding ground for odor causing bacteria & foot fungus spores.

All sprays, powders and DIY solutions — why they don't absorb the moisture
Aroma Armour — bamboo charcoal and volcanic clay absorb sweat and moisture
ELIMINATE ODOR CAUSING BACTERIA & FUNGUS NOW →

🛡️ 30-DAY MONEY-BACK GUARANTEE

WHY THE POPULAR PRODUCTS & DIY SOLUTIONS DON'T WORK

No solution solves the bacteria, fungus and odor problem in cleats. Here's why most of them don't work.

Sprays, powders and DIY odor products
Sprays, Powders & DIY Solutions
Aroma Armour shoe freshener pouch
AROMA ARMOUR
Primary IngredientSynthetic fragrances mask smells. Bacteria & fungus spores multipyBamboo charcoal & volcanic clay. Stop odors, bacteria & fungus spores
The MoistureUntouched. Inside of the cleat stays soaked after every sessionAbsorbed overnight & drawn out of the inside of the cleat
The BacteriaFeed off sweat & moisture inside the cleatEliminated. No sweat & moisture to survive on
The FungusMultiply in damp environments, surviving & multiplying for weeksStop multiplying. Lose the environment needed to reproduce
The SmellMasked for a few hours. Odor causing bacteria multiplyOdor causing bacteria eliminated. No more cat urine smells
Throughout Sports SeasonReapply every single day, all yearOne pouch lasts up to 9 months. Recharged by sunlight

Check the label on any spray. Synthetic fragrance is right there, masking the smell as sweat and moisture build up everyday. Bacteria and fungus spores stay untouched and multiply.

HERE'S WHY THAT MATTERS

Sprays and powders don't absorb sweat or moisture inside cleats. Everyday, odor causing bacteria and foot fungus spores multiply in the thousands. With every training session and game, the problem compounds and gets worse.

Inside a sports cleat — damp foam holding sweat after training

After training and games, the foam inside the cleat holds sweat at 96 to 100% humidity - more than a tropical rainforest. That's the exact environment odor-causing bacteria and fungus need to thrive.

Spray coating the surface of a cleat with synthetic fragrance

Sprays, powders and other solutions coat the surface of the cleat with synthetic fragrances. As a result the foam underneath stays soaked, and the bacteria and fungus stay with it.

Aroma Armour uses zero synthetic fragrance. Instead, a natural blend of bamboo charcoal, montmorillonite clay and fragrant plant oils are built to remove moisture.

WHAT RESEARCHERS ARE FINDING:

PubMed listing — Footwear microclimate and its effects on the microbial community of the plantar skin, Scientific Reports 2021
PubMed listing — The Role of Shoe and Sock Sanitization in the Management of Superficial Fungal Infections of the Feet, Journal of the American Podiatric Medical Association 2019
MDPI Biology 2025 — Hygiene Practices Against Dermatophytic Fungi review

Studies shown describe findings about footwear environments published in peer-reviewed research. They are not studies of Aroma Armour.

HOW DOES IT ACTUALLY WORK?

Natural materials vs synthetic fragrance

Aroma Armour works because bamboo charcoal and volcanic clay pull moisture out of the inside of the cleat. This removes the environment odor-causing bacteria and fungus need. Not a fragrance that wears off by morning. A blend of natural ingredients that work every night.

Sprays, powders and DIY odor products
Sprays, Powders & DIY Solutions
Aroma Armour shoe freshener pouch
AROMA ARMOUR
After practiceSprayed on top. The inside of the cleat remains soaked with sweatPouch goes in. Charcoal & clay start drawing moisture out of the cleat
OvernightMoisture sits in the shoe all night as bacteria and fungus multiplyWorks overnight as moisture is pulled from the cleat hour by hour
Next morningFragrance has worn off. Smell is back. Bacteria & fungus continue reproducingDry inside. No smell. Bacteria eliminated & fungus spores stop multiplying
Next weekSpray, wear, repeat. The smell comes back as bacteria & fungus multiply, compounding the problemThe cleats gets drier every night. By week's end, smell is gone & bacteria & fungus are stopped

BUT WHAT CAN I EXPECT?

A fully refreshed cleat. The charcoal and clay remove the odor causing bacteria and stop foot fungus spores. The fragrant plant oils make the cleats smell fresh. Available in four refreshing scents.

In the shoe: no stale smell, just a faint clean trace. In the room: Ocean Breeze is the crowd favourite, Zesty Lemon the strongest, Sandalwood the warmest, Lavender the mildest.

With Aroma Armour Shoe Fresheners, a 5 second daily habit gives you a completely refreshed cleat and that's it.

SHOP SCENT OPTIONS NOW →

🛡️ 30-DAY MONEY-BACK GUARANTEE

★★★★★RATED 4.9 · USED IN 135,832 SMELLY SHOES

WHAT SPORT FAMILIES ARE SAYING

After switching from Febreze, Arm & Hammer, and every DIY trick. Real reviews from verified buyers.

Review photo — pouch in a soccer cleat

★★★★★

"OMG, this actually works! We tried everything on my 13-year-old's soccer cleats — Febreze, Arm & Hammer baking soda, Dr. Scholl's powder. Everything covered the smell for a day, but the cleats stayed damp inside and his athlete's foot kept coming back no matter how much cream we used. It drove me nuts. Four months with these — it hasn't come back."

MELISSA R. ✔ VERIFIED CUSTOMER

Review photo from Dave K.

★★★★★

"We ordered these for our 15 year old's soccer cleats after they got banished to the garage - house rule, my wife's. After only 2 weeks of having them in the cleats and the gear bag, everything's allowed back in the house. We're buying a second set for his younger brother next!"

DAVE K. ✔ VERIFIED CUSTOMER

Review photo — teen athlete's cleats

★★★★★

"My 14 year old plays club soccer year round and had athlete's foot that kept coming back for over a year. The cream would clear it, then his feet went straight back into the same sweaty cleats four days a week. We kept the cream and put these in his cleats. And for the first time it's actually stayed away!"

ANGELA T. ✔ VERIFIED CUSTOMER

Review photo — car boot with sports gear

★★★★★

"Three practices a week plus weekend games, and the drive home used to be windows down in any weather. These live in my 12 year old's cleats now. We both noticed the car doesn't smell anymore. First thing that's actually worked."

SARAH M. ✔ VERIFIED CUSTOMER

Review photo — dry cleat interior

★★★★★

"I'm the skeptic in this house and I'm highly dubious of anything that advertises as 'natural.' Bought these for my 16 year old's soccer cleats mostly to prove my wife wrong. Two weeks later the cleats were dry inside and the smell was gone. One of the rare few I'm 100% satisfied with."

MIKE D. ✔ VERIFIED CUSTOMER

READY FOR FRESH SHOES YEAR ROUND?

If you've been buying Dr Scholl's, Febreeze or Arm & Hammer and getting no results, Aroma Armour is the five second daily habit you and your cleats need.

Aroma Armour shoe freshener pouches
HERE'S WHAT YOU'RE GETTING:
✓20% off sitewide + free shipping on bundles
✓30-day money-back guarantee - try it on the worst pair in the house
✓100% natural materials - bamboo charcoal, montmorillonite clay & fragrant plant oils
✓Zero synthetic fragrance
✓Each pouch lasts up to 9 months - recharged by sunlight

IN SUMMARY...

Sprays, Powders & DIYAROMA ARMOUR
Primary IngredientSynthetic fragranceBamboo charcoal & volcanic clay
Synthetic FragranceYes that's the whole productZero
The MoistureStill in cleatsRemoved overnight
The OdorMasked. Back within hoursNothing left to cause it
How Long It LastsHours per applicationUp to 9 months per pouch
Designed ForGeneral household smellsAthletic shoes, cleats & gear bags
Aroma Armour pouches with sports cleats
💡

RESULT

Fresh shoes & cleats year round. A kid who's not embarrassed by their gear bag and a car you don't have to drive with the windows down.

Aroma Armour shoe fresheners
Aroma Armour shoe fresheners
Aroma Armour shoe fresheners
Aroma Armour shoe fresheners
Aroma Armour shoe fresheners
Aroma Armour shoe fresheners
Aroma Armour shoe fresheners
Aroma Armour shoe fresheners
★★★★★695 verified reviews · 135,832 fresheners sold

First Triple Action Formula Designed for Shoe Health

  • ✓Prevents shoe breakdown & odors in all types of shoes
  • ✓Removes sweat & moisture inside cleats & shoes
  • ✓Triple Action Formula made from natural ingredients

20% OFF SITEWIDE NOW

1 Set Protects 1 Pair of Shoes

$39.99 per set · Free Shipping On All Bundles

30-DAY MONEY-BACK GUARANTEE
LESS THAN 1% Of customers claim our 30-day money-back guarantee.
⚠️ WARNING: LOW STOCK NOTICE This product has sold out multiple times in the past year. We encourage you to stock up before the next one — the multi-packs protect you against future stock-outs.
100% Odor & Breakdown Protection
World Wide Shipping Available
Trusted By Tens Of Thousands Of Families

Customer Reviews

Based on 699 reviews
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K
Kirsi W.
Stink be Gone

So glad I stumbled upon the advert on these! They are absolutely amazing 🙌🏽🙌🏽🙌🏽 No more stinky football boots here!!
I used to rely on the shoe drier alone but it only deals with wet shoes, not the smell so I can’t thank you enough of these magnificent cushions of magic!! ❤️

K
Keith H.
Our sports cupboard no longer smells of cat pee!

Our sports cupboard no longer smells of cat pee! (even though we don't have cats)..... The stink from my son's football boots, rugby boots and trainers has been solved. Highly recommend

N
Nele S.
Have been looking for something what actually works and eliminates odor in soccer cleats

Have been looking for something what actually works and eliminates odor in soccer cleats. Believe when I say have tried many different products and methods. These truly work and since I got multiple pairs we have not had a change to use the recharge method yet but excited for fact that these can be used over and over again. Aroma is excellent. Not too much or too little. I would absolutely recommend this product to anyone struggling with sports equipment odor. It does actually eliminate it not just cover it up. I am very happy with it does what it claims to do and my laundry room does not stink from soccer cleats.

L
Lisa B.
As soon as my son started opening up his soccer bag in the car

As soon as my son started opening up his soccer bag in the car, the windows had to be rolled down immediately. Both him and i were shocked ay how quickly the shoe fresheners worked, and how awesome they smelled. Now i don't feel bad when he gets rides with other parents - the stink is gone!

N
Nattymay
Absolute game changer

I am amazed by this product. I have been using powders, washing boots on the regular, spray, smell balls and nothing actually got rid of the odour from my son's soccer boots. The smell was so bad, his room was starting to smell like his boots if he didn't put them out. We used this product over night in both of his boots. His room smelt great, the boots stopped smelling and its been a week and they odour has not returned despite use of the boots for 3 sessions and a game. Absolute game changer.

C
Christopher R.
Good

Good stuff

J
Julie B.

defo works to freshen smelly football boots

J
Julie B.

love these

O
Olja D.
Fixed my son’s smelly soccer cleats overnight!

Fixed my son’s smelly soccer cleats overnight! Highly recommend this product!

J
Jacqueline E.
Amazing scent and shoes smell 100% better Love

Amazing scent and shoes smell 100% better Love this product and I highly recommend

Aroma Armour pouches in a family shoe and gear area

FREQUENTLY ASKED QUESTIONS

Does it actually get rid of odor-causing bacteria?

Yes - by taking away the sweat & moisture they need to survive.

Odor-causing bacteria don't survive on the shoe itself. They survive on the sweat and moisture inside the shoe which is their food and their habitat in one. Sprays and powders leave all of that untouched, which is why the smell always comes back.

Aroma Armour removes the moisture itself. Activated bamboo charcoal pulls water vapor out of the air inside the shoe and locks it away, while montmorillonite clay draws moisture out of the foam and lining directly. The bacteria lose the damp environment they need to survive, and the shoe ends up smelling fresh.

Does it treat athlete's foot?

No - and it's very important to be straight about that. Aroma Armour is not a medicine. It removes the moisture that fungus and bacteria need to survive inside the shoe, which is only part of the problem.

What about the fungus spores in the shoe?

Fungus spores need one thing above all else to multiply: a damp, warm, closed environment. Published research measured the inside of athletic footwear at 96 to 100% humidity during use, the exact conditions dermatophytes thrive in. That's why they can survive and multiply inside a shoe for weeks, even one that looks clean.

Aroma Armour removes that environment. The charcoal and clay pull the moisture out of the foam and lining overnight, every night the pouch is in the shoe. Without the sweat and moisture inside the shoe, the spores lose the environment they need to survive and multiply in.

Why does athlete's foot keep coming back?

Research published in the Journal of the American Podiatric Medical Association describes footwear as a reservoir for reinfection - recurrence rates for these infections run as high as 10 to 53%, and contaminated shoes are one of the reasons why. Breaking the cycle means fixing the environment inside the shoe, not just the skin.

What's actually inside?

Three natural materials, each with one job:

  • Activated bamboo charcoal - one of the most porous natural materials on earth. It pulls water vapor out of the air inside the shoe and locks it onto its structure, day after day.
  • Montmorillonite clay - a volcanic clay that draws moisture out of the foam and lining directly, and holds bacteria on its charged surface, out of circulation.
  • Fragrant plant oils - sandalwood, lavender, lemon and ocean-fresh blends. The finish, not the fix.
How long does a pair last?

Up to 9 months. Once a month, leave the pouches in direct sunlight for an hour where the trapped moisture releases and full absorption capacity is restored. No refills, no batteries, no re-buying a can of spray every fortnight.

One pair of pouches typically outlasts an entire sporting season. And the sunlight recharge means the same pair keeps working through the next one.

Which scent should I pick?

Ocean Breeze is the most popular. Zesty Lemon is the strongest, Sandalwood is the most popular scent for men and Lavender is the mildest for sensitive noses.

All four do the same job. The charcoal and clay do the actual work, so the scent is just the finish. If you're grabbing a bundle, most people mix one scent for the sports shoes, another for school shoes, and whatever's left for the gear bag.

Do they fit cleats, skates and school shoes?

Yes - one pouch sits in each shoe, from kids' sizes up. They work in sneakers, cleats, skates, boots, gear bags and storage boxes.

Anywhere sweat and moisture build up in the dark, the pouch does the same job. Most sport families run them in the cleats after every session and keep a pair permanently in the gear bag.

What if it doesn't work for us?

30-day money-back guarantee. Put them in the worst pair in the house, use them for a month, then pull the insole out and feel it - that's the test.

If you're not convinced, contact support for a refund. You're only paying if it actually solves the problem.

TRY AROMA ARMOUR RISK FREE →

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